[SH-PRF] · Case study · Montana
Hatch Adventures
Creative direction / Art direction / Web design / Social media / Photo + video
Defining what makes Hatch, Hatch, then building the system that carries it everywhere people meet the brand.
The Brief
Hatch had the trips, the gear and the people. What it didn't have was a clear answer to what makes Hatch, Hatch, or a creative system to hold that answer steady across the website, social and every campaign. Without that, each touchpoint was pulling in its own direction.
The Playbook
We worked side by side with Ben to pin down the brand at its core, then built the creative and art direction around it. From there we set the direction and designed the website (built with our friends at Montarev), took over social strategy and management, and directed the photo and video campaigns, so every piece came from the same playbook.
One Brand, Everywhere
Hatch now shows up as one brand instead of a collection of parts. The site, the feed and the campaigns all speak the same language, which means every post and every page does double duty: it sells the trip and it builds the brand.
What we did
- Creative direction
- Art direction
- Web design
- Social media
- Photo + video