[SH-PRF] · Case study · Meredith, New Hampshire
Ludwick's Garage
Brand identity / Creative direction / Apparel design / Tech packs / Photography
A name off a family sign on Route 3 North, and an apparel line built with the same care John puts into every car.
[01] / The Name
The Name
Before there was a brand, there was a building. John's father ran Ludwick's Service Center on Route 3 North in Meredith, New Hampshire. The new Ludwick's Garage needed to carry that history forward without reading like a throwback, and it had to work everywhere: shirts, stickers, social and YouTube.
[Then] The original shop
[Now] Redrawn by Signal House[02] / The Mark
The Mark
We pulled the script straight off the original service center sign, then redrew and digitized it into a wordmark that keeps the character of the past and holds up at any size. From there we built the system around it: a garage-door mark, badges and a lockup that read the same on a pocket print or a back graphic.
[03] / The Line
The Line
Every drop starts with a car and a story: a slammed BMW 700, an Auto Union 1000 SP, a 924 S on BBS wheels. Signal House runs the program end to end. We set the creative direction, plan each rollout so it builds on the last, and design the launch campaign, from vintage-ad back graphics to newspaper-style drop posters and stories.
Limited runs. Real cars. No filler.
[04] / The Craft
The Craft
A design isn't done until it's made right. Every piece ships to production with a full tech pack: garment specs, ink and thread colors, label placement and stitch details. We source the blanks, sign off on the prints, then shoot the product and write the launch copy for every release across social and YouTube. One hand on every step is what keeps the line consistent.
[Tech pack] Crewneck, page 4
What we did
- Brand identity
- Strategy
- Creative direction
- Apparel design
- Photography